Top 5 Casual Games on iOS in the UK: Q1 2025

During the first quarter of 2025, the iOS casual gaming market in the United Kingdom saw notable performances from several popular titles. This analysis, based on Sensor Tower data, highlights trends in weekly downloads, revenue, and active users for five leading casual games.

Township by Playrix experienced fluctuations in revenue, starting at approximately $432K and experiencing a dip to around $320K by the end of March. Downloads saw a significant drop from 107K to 28K, while active users decreased from 320K to about 256K over the quarter.

Offline Games - No Wifi Games from Moreno Maio maintained a consistent revenue stream, beginning at $1.7K and closing at $1.5K. Downloads fluctuated, starting at 46K and ending with a slight increase to 28K. Active users rose from 472K to 516K, showing robust engagement.

MONOPOLY GO! by Scopely, Inc. saw strong revenue, peaking at $998K and ending at $938K. Downloads showed a steady decline from 35K to 15K, while active users decreased from 524K to 395K.

Royal Match from Dream Games maintained high revenue levels, beginning at $1.2M and closing the quarter at $1.05M. Downloads varied, starting at 33K and stabilizing around 20K. Active users had a slight decline from 538K to 499K.

Finally, 8 Ball Pool™ by Miniclip.com started the quarter with $107K in revenue, finishing at $88K. Downloads decreased from 33K to 14K, while active users showed an overall increase from 352K to 311K by quarter’s end.

For further insights into these trends, visit Sensor Tower for comprehensive data and analysis.